Recently

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Brand architecture, tone of voice, heritage strategy, naming, digital policies, brand strategy, naming

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Purpose, positioning, culture

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Insights, purpose and positioning

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Strategic consultancy on education brands

 
 

in the past

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  • 2014 – 2017

  • Senior Partner

  • Member of the EMEA management team

  • Head of New Business

  • Worked with a small team to reengineer positioning, tools and processes

 
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  • 1994 – 2014

  • Global Strategy Officer, global management team

  • Led the programme to reconceive and implement new tools and processes

  • Head of Strategy Europe, Europe management

  • Head of Strategy London, London management

  • Associate Director

  • Winner of most T&Ts globally (internal awards for strategy, creativity and impact)

 
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  • 1985 – 1994

  • Head of Transportation Design

  • Head of Ergonomics

 
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  • 1979 - 1985.

  • Senior Ergonomist

 
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  • 1975 - 1979.

  • BSc (Hons) 2.1, DPS

  • Placement at Pentagram